Technology has changed.
And so has marketing.
Business modeling. Lead generation. Content Marketing. SEO. Paid search. Testing. Marketing automation. Partners. Events. Analysts. Vendor management. Social media…
The marketing game has gone pro. We take care of the complexity and mechanics of online and traditional marketing and business development so that you can focus on your business.
About
What is Firematter?
FireMatter is a market development services firm for growing tech companies. We focus exclusively on what we know best: marketing business software, web applications and digital media products and services. We help growth companies launch new products, develop new markets, serve the right market segments and build effective partnerships. We built our expertise bringing international companies into the most competitive technology market in the world.
Who is behind Firematter?
Matteo Fabiano is the accidental founder of FireMatter. Matteo has worked with IBM, Procter & Gamble and Hewlett-Packard, before moving to Silicon Valley in 2004 to work in tech marketing. Learn more about Matteo from his website.
You can contact Matteo at mf@firematter.com.
Services
Marketing Management
360-degree marketing support for your products and services. Positioning, collateral, partners, events, competition, acquisition. We cover it all, on your behalf.
Our services >
Business Development
Need to ramp up your sales pipeline? Looking for a distribution partner? Missing a key piece of OEM technology? We develop your partner pipeline and close deals.
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Customer Acquisition
Programs that increase the gravitational pull of your business. Performance marketing, paid search, lead generation, event marketing, email marketing.
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International Growth
Technology has no boundaries. We have helped technology companies enter the US market, access capital and develop partnerships that boost your international success.
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What about costs?
We like to know where our money goes too. So we offer the simplest, most transparent and predictable pricing in the industry. Buy only what you need, scale up when you want, with no long term contracts. Ask us about our pricing >
Ideas
From the blog
A simple 3-step approach to your positioning statementA lot has been written about positioning. An all time favorite on the subject must be “Positioning: The Battle for Your Mind” by Al Ries and Ja…
When testing trumps intuition in marketingOne of the biggest challenges in our business is the tendency that many marketing executives have to, on one side, underestimate the extent to which data c…
Need more for less? FireMatter introduces service packagesOur clients have complex technology marketing and business development needs. To better address the most common needs we are launching in 2012 a new type o…
Where is the file? A naming convention template for marketing documentationIt’s 9 PM and your best sales person needs the latest version of the product presentation. She will have to present it the following morning to what …
Traveling to the Bay Area in July and August? Check out these tech eventsMany of my European friends take advantage of summer vacations to visit the Bay Area. A few ask me to suggest tech events to attend while they are here. I …
From Twitter
