Think global, act global: more than an anecdote, this quote is today one of the rules small and medium firms need to follow in order to step out from their own markets and debut in foreign ones. But, what are the forces creating these “born to be global” companies and which challenges they will face during their life-cycle?
Silicon Valley Market Development
Marketing, Business Development and Technology Scouting
in Enterprise Software, Mobile and Digital Media.
Need to build a sales pipeline? Looking for channel partners? Missing a key piece of OEM technology? We develop your deals pipeline.
US Market Entry
From our Silicon Valley base, we help international tech CEOs avoid mistakes, develop US business and become relevant global players.
Announcing FireMatter Spark™!
Spark is the fastest US market entry services blueprint for international technology startups. In 30 days, we will prep your startup for the biggest and most competitive startup market. Learn more…
From the FM Blog | View all posts >
In two short weeks we will be closing the 2014 edition of the FireMatter Views™ 2014 survey of international technology entrepreneurs. More than 200 international companies have responded already. If you want to be among those that will get the complete FireMatter Views Survey Report 2014 for FREE go to http://firematter.com/views/ to read about it and to submit your entry.
Every year hundreds of technology startups from Europe, Asia, the Americas and the rest of world attempt to enter the US market. Some do so with enormous success and resources, others less so. FireMatter Views is a global survey that identifies the challenges that international startups face when entering the US.
We are conducting a year-long market research project that focuses on Objectives, Challenges and Solutions of international tech startups as they approach the US market: FireMatter Views™ 2014.
Facebook Ads Manager provides advertisers granular demographic, psycho-graphic and interest-based targeting capabilities. Its campaign management features, however, while rapidly evolving, are still some steps behind those of more mature ad networks and media buy platforms.
A lot has been written about positioning. An all time favorite on the subject must be “Positioning: The Battle for Your Mind” by Al Ries and Jack Trout. Published first in 1981, and based on concepts developed since the 70’s, it is as relevant, straight-forward and fun to read today as …