In two short weeks we will be closing the 2014 edition of the FireMatter Views™ 2014 survey of international technology entrepreneurs. More than 200 international companies have responded already. If you want to be among those that will get the complete FireMatter Views Survey Report 2014 for FREE go to http://firematter.com/views/ to read about it and to submit your entry.
Silicon Valley Market Development
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US Market Entry
From our Silicon Valley base, we help international tech CEOs avoid mistakes, develop US business and become relevant global players.
Announcing FireMatter Spark™!
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Every year hundreds of technology startups from Europe, Asia, the Americas and the rest of world attempt to enter the US market. Some do so with enormous success and resources, others less so. FireMatter Views is a global survey that identifies the challenges that international startups face when entering the US.
We are conducting a year-long market research project that focuses on Objectives, Challenges and Solutions of international tech startups as they approach the US market: FireMatter Views™ 2014.
Facebook Ads Manager provides advertisers granular demographic, psycho-graphic and interest-based targeting capabilities. Its campaign management features, however, while rapidly evolving, are still some steps behind those of more mature ad networks and media buy platforms.
A lot has been written about positioning. An all time favorite on the subject must be “Positioning: The Battle for Your Mind” by Al Ries and Jack Trout. Published first in 1981, and based on concepts developed since the 70’s, it is as relevant, straight-forward and fun to read today as …
One of the biggest challenges in our business is the tendency that many marketing executives have to, on one side, underestimate the extent to which data can be used to obtain market insights and, on the other, overestimate their ability to take good decisions based on their intuitive understanding of …