Born Globals face many challenges and have to find solutions to execute the internationalization process. Even though there are no definitive studies analyzing this process in depth, we can identify five major challenges that these firms face when entering foreign markets. Let’s find out what they are.
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After a first look at Born Globals and the way startups grow and enter the international market, our mini-series takes a step forward by analyzing the factors influencing the internationalization process and a possible framework for the internationalization process.
Today, small startups that grow rapidly across borders and that attack multiple international markets at the same time are so prevalent that it seems entirely normal. However, this is a relatively new concept, a major departure from the traditional internationalization process of firms.
Think global, act global: more than an anecdote, this quote is today one of the rules small and medium firms need to follow in order to step out from their own markets and debut in foreign ones. But, what are the forces creating these “born to be global” companies and which challenges they will face during their life-cycle?
In two short weeks we will be closing the 2014 edition of the FireMatter Views™ 2014 survey of international technology entrepreneurs. More than 200 international companies have responded already. If you want to be among those that will get the complete FireMatter Views Survey Report 2014 for FREE go to http://firematter.com/views/ to read about it and to submit your entry.
Every year hundreds of technology startups from Europe, Asia, the Americas and the rest of world attempt to enter the US market. Some do so with enormous success and resources, others less so. FireMatter Views is a global survey that identifies the challenges that international startups face when entering the US.
We are conducting a year-long market research project that focuses on Objectives, Challenges and Solutions of international tech startups as they approach the US market: FireMatter Views™ 2014.
Spark is fast, hands-on and affordable—in just 30 days we deliver marketing, business development, sales insights and tools to maximize early commercial success and prevent costly mistakes. We then provide step-by-step support for startups in their market entry execution.
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