Silicon Valley Market Development

Marketing, Business Development and Technology Scouting
in Enterprise Software, Mobile and Digital Media.

Technology Scouting

We help CIOs and CMOs weed through the massive amount of available global technology to source innovations that create lasting value. more »

Technology Marketing

360-degree marketing support for software, web and mobile products. Performance marketing, lead generation, content marketing. more »

Business Development

Need to build a sales pipeline? Looking for channel partners? Missing a key piece of OEM technology? We develop your deals pipeline.

US Market Entry

From our Silicon Valley base, we help international tech CEOs avoid mistakes, develop US business and become relevant global players.

Announcing FireMatter Spark™!

Spark is the fastest US market entry services blueprint for international technology startups. In 30 days, we will prep your startup for the biggest and most competitive startup market. Learn more…

From the FM Blog | View all posts >

It’s the #FMViews 2014 final sprint

In two short weeks we will be closing the 2014 edition of the FireMatter Views™ 2014 survey of international technology entrepreneurs. More than 200 international companies have responded already. If you want to be among those that will get the complete FireMatter Views Survey Report 2014 for FREE go to http://firematter.com/views/ to read about it and to submit your entry.

A simple 3-step approach to your positioning statement

A lot has been written about positioning. An all time favorite on the subject must be “Positioning: The Battle for Your Mind” by Al Ries and Jack Trout. Published first in 1981, and based on concepts developed since the 70’s, it is as relevant, straight-forward and fun to read today as …

When testing trumps intuition in marketing

One of the biggest challenges in our business is the tendency that many marketing executives have to, on one side, underestimate the extent to which data can be used to obtain market insights and, on the other, overestimate their ability to take good decisions based on their intuitive understanding of …